Investing Guide
Understanding investing in Switzerland: the comprehensive guide
How investing is organised in Switzerland: the three forms of working together, your statutory rights under FIDLEG, the cost landscape, asset classes and client segments — explained, not recommended. With official sources.
Last updated on September 23, 2026 · Reviewed by our FINMA-licensed advisory team
In brief
Anyone investing assets in Switzerland operates within a clearly regulated framework: the Financial Services Act (FIDLEG) defines what asset management, investment advice and the mere execution of orders are, and attaches graduated duties for the financial service provider to each form — from the duty to inform through the suitability assessment to documentation. Investment advice in the statutory sense is the provision of personal recommendations relating to transactions in financial instruments (FIDLEG Art. 3).
This guide explains the framework, the cost landscape — including the less visible costs such as product fees and third-party compensation — as well as the main asset classes and client segments. It explains and compares structures; what follows from that is your decision.
This page provides general information. It is neither investment advice nor a recommendation to buy or sell financial instruments, and it deliberately names no products and no providers. As of 2026, without guarantee.
The map: how investing is organised in Switzerland
Between a custody account of your own with securities you select yourself and a fully delegated discretionary mandate lies a spectrum of forms of working together. FIDLEG has ordered this spectrum since 2020: it defines the financial services (FIDLEG Art. 3), divides clients into segments with different levels of protection (Art. 4 and 5) and obliges financial service providers to inform, assess and document (Art. 7 ff.).
One simple question helps with orientation: who takes the investment decisions — you alone, you after a conversation, or the firm you appoint? In legal terms, almost everything hangs on that.
The three forms of working together
The law distinguishes three basic forms — with different distributions of decision-making and responsibility:
| Form of service | Who decides | Statutory assessment |
|---|---|---|
| Asset management (discretionary mandate) | The appointed firm, within agreed guidelines (FIDLEG Art. 3 Bst. c Ziff. 3) | Suitability assessment: financial circumstances, investment objectives, knowledge (Art. 12) |
| Investment advice (advisory mandate) | You — on the basis of personal recommendations (Art. 3 Bst. c Ziff. 4) | Appropriateness or suitability assessment, depending on whether the portfolio is taken into account (Art. 11/12) |
| Execution-only (direct investing) | You alone; the bank or broker merely executes | No assessment — the provider must inform you of this (Art. 13) |
The three forms in detail — with the complete ladder of duties →
Your rights: what FIDLEG requires of financial service providers
Regardless of whom you work with: FIDLEG gives clients a statutory entitlement to certain services from the provider —
Information
Before the service is provided: details of the firm and its supervisory status, of the ombudsman's office and of the risks — and, where a personal recommendation is made, additionally of the risks and costs of the service and of economic ties to third parties (FIDLEG Art. 8).
Assessment
For advice and asset management, an appropriateness or suitability assessment (Art. 10–12). If the provider considers an instrument not appropriate or not suitable, it must advise against it (Art. 14).
Documentation
Agreed and provided services must be documented; for investment advice, additionally the client's needs and the reasons for every recommendation that leads to a purchase or sale (Art. 15).
Cost disclosure
For most instruments offered to retail clients there is a key information document setting out risks and costs (Art. 58 ff.); it must be easy to understand and clearly distinguishable from advertising (Art. 61).
Advertising must be identifiable as such (FIDLEG Art. 8 Abs. 6 and FIDLEG Art. 68). This guide therefore keeps the two cleanly apart as well: educational content here, the notice about our own service clearly marked at the end of the page.
The cost landscape: visible and less visible
Investing costs money on several levels: service fees (management or advisory fee, custody fee, transaction costs) are usually visible on your statement. Product costs — such as a fund's ongoing charges, expressed in the TER figure — are by contrast charged directly to the fund's assets and appear on no invoice. And the compensation that product providers pay to distributors is not visible at all unless you ask.
The total costs of an investment solution only emerge from all levels taken together. Two guides of their own go deeper:
Understanding investment costs: fee models, TER and cost disclosure →
Less visible costs in bank products: TER, in-house funds and retrocessions →
Retrocessions: the compensation in the background
Retrocessions are payments from product providers to the entity that distributes the product or manages the assets. The Federal Supreme Court has ruled that in an agency relationship such payments belong in principle to the client (duty to surrender under OR Art. 400; BGE 132 III 460) — a waiver is only valid with prior, specific information. Under supervisory law, financial service providers may accept such compensation only if clients have been expressly informed in advance and waive their claim — or if the compensation is passed on in full (FIDLEG Art. 26).
The retrocession case law in detail — including the limitation question →
The main asset classes — what they are
An overview of the building blocks that investment solutions are made of — descriptive, without any allocation:
| Instrument | What it is | Main risk |
|---|---|---|
| Share | A stake in a company; entitlement to dividends and voting rights | Price fluctuations, up to loss of the amount invested in the event of bankruptcy |
| Bond | An interest-bearing loan to a government or company with a repayment date | Interest-rate risk and default risk of the debtor |
| Investment fund | A collective investment scheme: many investors, one managed portfolio; ongoing charges disclosed as the TER | Market risk of the investments held plus product costs |
| ETF | An exchange-traded fund, usually tracking an index | Market risk of the index tracked |
This overview describes instruments. Which instruments, in which weighting, fit a specific situation is a question for personal advice — which begins where this guide deliberately stops.
Securities in pillar 3a: the special case in the pension guide →
Alternative investments: private equity and cryptocurrencies
Private equity — stakes in unlisted companies — is in Switzerland, via collective vehicles, typically reserved for qualified investors (KAG Art. 98 Abs. 3 for the limited partnership for collective investment schemes; Art. 118a for the L-QIF). Structurally, three characteristics define this form of investment: capital tied up for long periods with lock-up periods, no ability to sell at any time (the illiquidity is recognised in law — KAG Art. 10 Abs. 5 permits exemptions from redemption at any time for precisely that reason) and a risk of loss up to the total loss of individual holdings. For funds for alternative investments, the law requires a notice of the special risks even in advertising (KAG Art. 71 Abs. 3).
We deliberately keep cryptocurrencies brief: FINMA has for years pointed to high price volatility, risks up to total loss, cases of fraud and particular custody risks — most recently in Guidance 01/2026 on the custody of crypto-based assets. The mere purchase and sale of payment tokens is not regulated under financial market law; there is no deposit insurance and no issuer standing behind the value. Nothing more is needed at this point — a deeper treatment is deliberately not part of this guide.
Both paragraphs describe structure and risks. They deliberately contain no statement on whether such investments belong in a portfolio.
Retail client, professional client, qualified investor
FIDLEG divides clients into segments: retail clients enjoy the full level of protection; professional clients (such as financial intermediaries or large companies) a reduced one. Wealthy retail clients can move to the professional segment by declaration (opting out, FIDLEG Art. 5): required are either knowledge from training and experience plus assets of CHF 500'000 — or assets of CHF 2 million.
The law on collective investment schemes ties into this: «qualified investors» are essentially professional clients (KAG Art. 10 Abs. 3) as well as retail clients with a long-term asset management or advisory agreement (Abs. 3ter). Some vehicles — private equity structures, for instance — are open only to this circle. Changing segment lowers the level of protection; it is a deliberate declaration, not a formality.
On our own behalf: how Northlake Partners works when it comes to investing
This section is a notice about our own service — it is advertising on our own behalf and marked as such. The framework: Northlake Partners is not tied to any provider. We work with several asset managers and banks, obtain offers and set them side by side — by structure, terms and total costs across all levels (service, products, custody).
Cost transparency applies to us as well: we disclose how we are remunerated. Third-party compensation is not something we keep — it is disclosed and credited to clients. What you do with a comparison is your decision.
Frequently asked questions
What is investment advice in the legal sense?
The provision of personal recommendations relating to transactions in financial instruments (FIDLEG Art. 3 Bst. c Ziff. 4). What matters is the personal tailoring — general information such as this guide is not investment advice (Source: FIDLEG).
What is the difference between asset management and investment advice?
In asset management, the appointed firm decides itself within agreed guidelines; in investment advice, you decide on the basis of personal recommendations. The statutory assessment duties differ accordingly (FIDLEG Art. 3, 11, 12) (Source: FIDLEG).
What does execution-only mean?
The bank or broker merely executes your orders. Neither an appropriateness nor a suitability assessment takes place — the provider must inform you of this before providing the service (FIDLEG Art. 13) (Source: FIDLEG).
What information must a financial service provider give me?
Basic information on the firm, its supervisory status, the ombudsman's office and general risks; where a personal recommendation is made, additionally the risks and costs of the service and economic ties to third parties (FIDLEG Art. 8). For most instruments there is also a key information document (Art. 58 ff.) (Source: FIDLEG).
What are retrocessions?
Compensation paid by product providers to distributing or managing entities. Under the case law, in an agency relationship they belong in principle to the client (OR Art. 400; BGE 132 III 460); under supervisory law, accepting them is only permissible with information and waiver, or where they are passed on in full (FIDLEG Art. 26) (Source: BGer, FIDLEG).
What is the TER?
The total expense ratio: the costs charged on an ongoing basis to a fund's assets, as a percentage of net assets, defined in an industry guideline recognised by FINMA as a minimum standard. The fund's transaction costs are not included in it (Source: AMAS/FINMA).
Can I invest in private equity as a private individual?
Collective private equity vehicles in Switzerland are typically open only to qualified investors (KAG Art. 98, 118a). Retail clients can reach that status via opting out (FIDLEG Art. 5: knowledge plus CHF 500'000 or CHF 2 million in assets) or via a long-term asset management or advisory agreement (KAG Art. 10 Abs. 3ter) — which comes with a reduced level of protection (Source: KAG, FIDLEG).
Who supervises asset managers in Switzerland?
Asset managers require a licence from FINMA and are supervised on an ongoing basis by a supervisory organisation authorised by FINMA (FINIG Art. 5, 17, 61). Whether a firm is licensed can be checked in the public FINMA register (Source: FINIG, FINMA).
What is the register of advisers?
A register of client advisers of certain financial service providers, kept by a registration body authorised by FINMA (FIDLEG Art. 28 ff.). The conditions include knowledge of the rules of conduct, professional indemnity insurance and affiliation to an ombudsman's office (Art. 29) (Source: FIDLEG).
Whom can I turn to in a dispute about an investment?
Every financial service provider must be affiliated to an ombudsman's office and inform clients about it (FIDLEG Art. 8 and 74 ff.). The mediation procedure is low-cost or free of charge for clients; the civil courts remain open alongside it (Source: FIDLEG).
Sources
- Fedlex — FIDLEG (Financial Services Act): Art. 3, 5, 8, 10–15, 26, 28 ff., 58 ff., 68
- Fedlex — FINIG (Financial Institutions Act): Art. 2, 5, 17, 61 (licensing and supervision of asset managers)
- Fedlex — KAG (Collective Investment Schemes Act): Art. 10, 71, 98, 118a (qualified investors, alternative investments)
- Federal Supreme Court — BGE 132 III 460 (duty to surrender retrocessions)
- FINMA — Guidance 01/2026: risks in the custody of crypto-based assets
- FINMA — Licensed institutions, individuals and products (public register)
Every deadline and figure on this page has been verified against the official sources linked above. As of the date shown at the top. This page does not replace individual advice.
Advice
Understand the total costs of your investment solution?
Would you like to know what your current investment solution costs in total and how it is structured? Get in touch with us — we will gladly look at it together with you, personally and with no obligation. What you do with it is your decision.